![]() ![]() The importance of onboarding and getting users off to a fast start cannot be understated.Ĭase and point: 55% of people say they've returned a product because they didn't understand how to use it and 70% of customers say understanding to use products and services is important to winning their business.ĭon’t let this happen. But training in a SaaS company should actually go further than that. You’re probably familiar with the need to introduce new users to your product and show them what they need to know to start using the product. The main benefit of training for SaaS at this stage of the customer journey is that it can decrease time to value (TTV) or the time between when someone becomes a customer and first realizes the expected value from the product.įor example, if you’re selling them a product that aims to help them speed up the billing process for their eCommerce business, TTV would reflect the amount of it takes for them to see this process accelerate. One of the most obvious ways product training can be incorporated into the customer journey is during onboarding. There can be a misconception that SaaS or product training is only a post-sales tactic - and while it certainly is, that’s not the only way it can shine. Where Does SaaS Training Fit in the Customer Journey? ![]() SaaS training - sometimes referred to as customer education or product training - provides users with the necessary knowledge, resources and support needed to get the most value out of your product.įor SaaS companies, SaaS training improves product and feature adoption, increases NPS, reduces churn, boosts retention and more. Training for SaaS is the process of teaching users (i.e., customers) how to use a piece of software. Training for SaaS: What You Need to Know to Make Sure Your Customers Succeed What’s SaaS Training? This is why training for SaaS is so important (commonly known as customer education). ![]() If they don’t reach out directly to you, they’re probably saying it to themselves or their network. If you’re selling a product, you’ve probably heard your customers saying, “How do I learn your SaaS product?” ![]()
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